Guest: Paul Copcutt, Personal Brand Speaker and Trainer
Paul Copcutt has exceptional skills in quickly distilling what he sees and hears into custom solutions that are effective. He helps people uncover their uniqueness and communicate it in an authentic way to those they are trying to influence. His approach to personal branding strategy ensures that his clients are noticed and remembered, for the right reasons.
After two attempts at passing his basic Math qualification and his biology teacher labelling him an idiot, it was ironic that these subjects were the basis of a successful corporate career that started in banking and ended in biotech. After reading Tom Peters “Brand You 50” in the late ’90s and realizing that he had taken many of the actions and suggestions that Peters wrote about, Paul knew that he had to help others do the same.
What sets Paul apart is he uses real client stories and practical, easy to implement actions in an acclaimed, tried and tested program. Over the years, his expertise in personal branding strategy has been honoured with remarkable and notable accolades, inspiring Fortune 500 executives and employees to proactively manage their careers.
He regularly speaks to professional audiences across North America, such as The Real Estate Wealth Forum, Royal LePage, Royal Bank Mortgages and The Canadian Bar Association, presenting them with the latest information on branding examples and practical actions for developing your personal brand.
A regular media resource, Paul’s perspectives and client actions have been featured in Elle, Money, Reuters, The Wall Street Journal and The Globe & Mail and his personal brand expertise have also been cited in several books including the best sellers Career Distinction, The Female Brand and The Twitter Job Search Guide.
In this episode learn about:
– What are the key foundations of a personal brand
– Identifying your brand
– Understanding and communicating your brand
– Why real estate investors need to brand themselves
– The importance of having a target audience
To get in touch with Paul: