Category Archives: multi-location

Having Short Term Pessimism for Long Term Optimism



Following a major life shift Cory Froc, who has been in a corporate life throughout his career wanted to have more control over his future. He looked at a number of opportunities including franchising but liked the freedom and flexibility that real estate investing offered him. 

Guest: Cory Froc, Real Estate Investor

Following a major life shift Cory Froc, who has been in a corporate life throughout his career wanted to have more control over his future. He looked at a number of opportunities including franchising but liked the freedom and flexibility that real estate investing offered him. 

In his late 30’s Cory started buying distressed properties in London, fixing them up and refinancing, which he later discovered was called BRRR. Believing transportation as one of the key fundamentals in real estate investing he has spread his portfolio to pre-built condos in Vaughan near a new transport hub. Now, with a couple of joint venture partners, he is looking at properties near to the new GO station in St Catharines. 

He is able to have this multi-location strategy because of a big learning curve, not having the best team in place when he was hit in the recession, having 27 doors going from a vacancy rate of zero to 50% in a short space of time. This resulted in his spending weekends in a sleeping bag in his vacant properties and burning through money with negative cash flow. Fortunately, he was able to get beyond that nightmare. 

With a constant approach of always expecting the end of a real estate cycle, Cory now has built a robust, multi-million dollar Real Estate Investment Portfolio with 9 properties and has been helping his clients for over 13 years. His passion, vision and expertise in Real Estate Investments have helped him work closely with his clients to get closer to their financial and retirement goals. 

When he isn’t finding the next great property for his clients, you’ll find Cory spending time with his family or playing a little hockey. 

In this episode learn about:- Setting up teams in different areas 
– Key factors you need to reconsider
– Insights on certain markets and fundamentals
– Cashflow strategies
– Understanding Joint Venture partnerships 

To get in touch with Cory: 
Website
: coryfroc.com
Email: cory@coryfroc.com
Instagram: @coryfrocinvestments